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PRIVACY POLICY

Last updated: July 9th, 2025

Table of Contents

  • Introduction

  • Data Protection Officer

  • How we collect and use (process) your personal information

  • Use of the Rectify Technologies website

  • Cookies and tracking technologies

  • Use of the Rectify Technologies services

  • When and how we share information with third parties

  • International data transfers

  • Data Subject rights

  • Security of your information

  • Data storage and retention

  • Children's data

  • Questions, concerns, or complaints

Introduction

Rectify Technologies is a manufacturing platform that provides rapid prototyping, 3d printing, and other manufacturing services using an automated and digital process.

We understand that you are aware of and care about your own personal privacy interests, and we take that seriously. This Privacy Notice describes Rectify Technologies' policies and practices regarding its collection and use of your personal data and sets forth your privacy rights.

This Privacy Statement applies to both the public-facing Rectify Technologies website and the Rectify manufacturing intelligence platform accessed by registered users.

Data Protection Officer

Rectify Technologies is headquartered in London, United Kingdom. Rectify Technologies has appointed an internal data protection officer for you to contact if you have any questions or concerns about our personal data policies or practices.

Gavin McQuaid
Data Protection Officer
Rectify Technologies
Unit 29-30 Old Jamaica Industrial Estate
London SE16 4AW
United Kingdom
Email: gavin@rectifytech.com

How we collect and use (process) your personal information

Rectify Technologies collects personal information about its website visitors and customers. With a few exceptions, this information is generally limited to:

  • Name

  • Job title

  • Employer name

  • Work address

  • Work email

  • Work phone number

We use this information to provide prospects and customers with services.
We do not sell personal information and only share it with third parties who help deliver our services.

We may also receive personal information from third parties, including:

  • Details on your employer or industry

  • Public data from third-party sites (e.g. LinkedIn)

Use of the Rectify Technologies Website

Our website collects information automatically through log files, such as:

  • IP address

  • Browser type

  • Device info

  • Usage patterns

  • General location

We use this data to improve our website and better understand visitor behavior.

Cookies and similar technologies

We use cookies and similar technologies (including browser localStorage) on rectifytech.com and app.rectifytech.com to operate the service and to understand how it's used. Storage falls into the following categories:

Strictly necessary cookies handle authentication, session management, and consent storage. These are required and set without consent under the ePrivacy exemption. Statistics cookies collect anonymous usage analytics and session replays — these are optional and only set after you opt in via our cookie banner. Marketing cookies measure the effectiveness of our advertising campaigns and are also optional, set only after you opt in.

  • Cal.com – for meeting scheduling

  • Auth0 – for login and authentication

  • Sentry – for error and performance monitoring

By using our website or platform, you consent to these providers’ cookie use as described.

Storage we set

CookieConsent (Cookiebot / Cybot A/S) — Cookie. Stores your cookie consent decision across rectifytech.com and app.rectifytech.com. Duration: 1 year. Category: Necessary.

@@auth0spajs@@ (multiple keys) (Auth0) — localStorage. Caches your authenticated session, ID token and access token so you stay signed in. Duration: Until logout or token expiry. Category: Necessary.

_clck (Microsoft Clarity) — Cookie. Persists a unique visitor ID so usage is grouped per browser. Duration: 1 year. Category: Statistics.

_clsk (Microsoft Clarity) — Cookie. Links page views within a single session. Duration: 1 day. Category: Statistics.

_ga (Google / Google Analytics 4) — Cookie. Distinguishes unique visitors across our sites. Duration: 2 years. Category: Statistics.

ga<container-id> (Google / Google Analytics 4) — Cookie. Persists session state for a specific GA4 property. Duration: 2 years. Category: Statistics.

_gcl_au (Google Ads) — Cookie. Attributes conversions to Google Ads campaigns. Duration: 90 days. Category: Marketing.

Analytics — Microsoft Clarity

When you accept Statistics cookies, we use Microsoft Clarity to record how visitors interact with our site. Clarity captures page views, clicks, scrolling and mouse movements, session replays (a video-like recreation of your visit), and aggregate heatmaps showing where visitors click and scroll.

We use this strictly to improve the product — fixing usability issues, prioritising what to build, and understanding which parts of the site are confusing.

What we mask. Clarity is configured with strict masking. Form input values, addresses, email addresses and any other personal information you type into forms are replaced with grey blocks in the recording — we cannot read what you typed. Password fields are never recorded.

Logged-in customers. When you sign in, we send Clarity an opaque internal user identifier (not your email) and your first name only, so we can correlate sessions to support tickets you raise with us.

Microsoft as our processor. Microsoft processes Clarity data on our behalf under a Data Processing Addendum. Clarity data is hosted in Microsoft data centres and may be transferred to the United States. Microsoft relies on the EU-US Data Privacy Framework and Standard Contractual Clauses for these transfers.

For more on how Microsoft handles this data, see the Microsoft Privacy Statement at https://privacy.microsoft.com/privacystatement and the Clarity Terms of Use at https://clarity.microsoft.com/terms.

Legal basis (UK / EU users). Your consent (UK GDPR / GDPR Article 6(1)(a) and PECR / ePrivacy Directive Article 5(3)). You can withdraw consent at any time using the "Cookie settings" link.

Analytics — Google Analytics 4 and Google Ads

We use Google Analytics 4 (provided by Google Ireland Limited / Google LLC) to understand aggregate traffic patterns — pages visited, traffic sources, approximate location at city level, and device type. We have IP anonymisation enabled and we do not enable Google Signals, ad-personalisation features, or cross-device tracking.

We use Google Ads conversion tracking (the _gcl_au cookie) to measure whether visitors who arrived from a Google Ads campaign go on to request a quote or place an order. We do not use this data to build advertising profiles.

Google may transfer this data to the United States; transfers rely on the EU-US Data Privacy Framework and Standard Contractual Clauses. In Google Analytics 4, our retention is set to 2 months for events data and 14 months for user-identifier data.

Google Privacy Policy: https://policies.google.com/privacy. Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout.

Legal basis: consent (UK GDPR / GDPR Art. 6(1)(a) and PECR Art. 5(3)). Withdraw via "Cookie settings" — declining Statistics also blocks Google Analytics; declining Marketing blocks Google Ads conversion tracking.

Consent management — Cookiebot

We use Cookiebot (operated by Cybot A/S, Denmark) to record and respect your cookie choices. Cookiebot stores your decision in the CookieConsent cookie described above. Cybot acts as our processor.

Your rights

Under UK GDPR / GDPR, you have the right to withdraw consent for analytics or marketing cookies at any time via the "Cookie settings" link, request access to, correction of, or deletion of your personal data, object to processing or request portability, and lodge a complaint with the Information Commissioner's Office (ICO) in the UK or your national supervisory authority in the EU.

To exercise any of these rights, contact us at gavin@rectifytech.com.

Do Not Sell or Share My Personal Information (California residents)

We do not sell personal information for money. Our use of Microsoft Clarity, Google Analytics and Google Ads conversion tracking may qualify as "sharing" under the CPRA. To opt out, click "Cookie settings" and decline Statistics and Marketing cookies.

Use of the Rectify Technologies Services

When you use our platform, we may collect:

  • ERP system integration data

  • Manufacturing and supply chain data

  • Usage and performance analytics

We use this solely to provide services, generate insights, and improve platform functionality.

When and How We Share Information with Third Parties

We store your data in secure third-party infrastructure providers. These providers do not access your data beyond required operations.

Third-party subprocessors include:

  • AWS – Infrastructure & storage

  • Cloudflare – CDN & performance

  • Auth0 (by Okta) – Authentication

  • HubSpot – CRM & communications

  • Framer – Website infrastructure

  • Cal.com – Scheduling

  • Sentry – Error tracking

  • Apollo GraphQL – API gateway

  • Vanta – Security & compliance

  • Better Stack – Uptime monitoring

We only disclose personal data if:

  • You authorize it

  • It’s legally required

  • It’s needed to protect rights or enforce agreements

  • It's anonymized and aggregated

  • In emergencies or legal claims

International Data Transfers

Some of our providers are outside the UK and EEA. We use safeguards including:

  • UK-approved Standard Contractual Clauses

  • Transfers only to countries with adequate protections

  • Protective contractual terms with service providers

Data Subject Rights

Under UK GDPR and similar laws, you have the right to:

  • Be informed

  • Access your data

  • Correct inaccuracies

  • Request deletion

  • Restrict processing

  • Transfer your data

  • Object to data use

  • Avoid automated decision-making

To exercise these rights, email support@rectifytech.com.
You may also lodge a complaint with the UK ICO: https://ico.org.uk

Security of Your Information

We implement appropriate technical and organizational security measures to protect your data. We routinely audit and improve our security practices.

Data Storage and Retention

Data is stored on secure servers in the UK or in regions with adequate safeguards.

  • Customer data: Retained while the relationship is active and archived afterward.

  • Prospect data: Retained only as long as useful.

To request data deletion, email support@rectifytech.com.

Children’s Data

We do not knowingly collect data from individuals under 16 years old.

Questions, Concerns, or Complaints

Please contact us if you have any privacy-related questions:

Rectify Technologies
Unit 29 Old Jamaica Industrial Estate
London SE16 4AW
United Kingdom
Email: support@rectifytech.com

You may also contact the UK Information Commissioner's Office: https://ico.org.uk